hello!

Hi, I’m Amber—and yes, I was that kid on a child leash. The universal sign of someone ready to sprint off and explore at any given moment.

Why? Because I’ve always been relentlessly curious. I’m driven by the how and the why: why we feel the way we do, what shapes our perspectives, and how those insights influence behavior.

That curiosity has become my north star—guiding how I build strategies, craft brand partnerships, and create culture-forward content for brands like Peacock, the NBA, Hershey’s/Reese’s, Nike, Netflix, Spotify, UEFA, adidas, and Michelob ULTRA.

Outside of work, you’ll usually find me writing my TV pilot, playing video games, or going down a rabbit hole in my ever-growing comic book collection.